Whether it is the energy or the commodity market, they reflect a 21st century business climate of on-going and fast change. Low prices and new regulations are main reasons for the latest turmoil. Your current playbook does not help protect your current business, nor does it succeed in getting you into new ones.
It’s Albert Einstein’s definition of insanity: doing the same thing over and over again and expecting different results. Just ask all of those famous companies that missed the next wave, like Kodak and most recently Nokia. Don’t become a “Kodak Moment:” Change your Playbook with a modern C/ETRM system.